The world we live in has become almost borderless, creating relationships like never before. It is also how modern infrastructures work today, with all cyber assets always connected, generating a massive digital footprint for your organization. Therefore, understanding risks in context is of critical importance. It can differentiate between a security program that works versus an alert fatigue setup. There is a high need to approach risk scoring contextually by considering all risk variables, underlying assets, and how they are interconnected. Only a contextual analysis ensures a pertinent severity score for every potential threat. Each risk is placed in the context by gathering signals from multiple sources, helping security teams prioritize and fix the riskiest of them. The Cybersecurity industry needs a shift toward understanding cyber risk in context. Only then will we be able to fight sophisticated advanced threats targeting our organizations and lives.