With 50 million tons of e-waste produced each year according to the Platform for Accelerating the Circular Economy and the UN E-Waste Coalition, it’s becoming patently clear that recycling alone and its limited gains are not enough to combat this mammoth landfill problem. It’s time for the technology industry to sound the death knell for the linear economy and start embedding circularity into every aspect of the value chain, from design and conceptualization, to manufacturing, and end-of-life recovery. Yet, barriers like hefty upfront costs, fixed mindsets and challenges aplenty stand in the way of this ambition. In this session, Lenovo shares more about its journey in driving the circular economy, innovative ways to design waste out of the equation, and how it’s bringing customers on board this journey.